Ad Sets
Creative
ℹ️The ad creative that will run in your campaign. You can add multiple creatives — Meta will test them and automatically shift budget to the best performer.
⚡ 3 creatives selected · Lead: "Ceramic Lamp — Lifestyle 9:16" — ROAS 6.2x · CTR 2.8%
Campaign
ℹ️Create a new campaign or add this creative to an existing one.
Objective
ℹ️What's the primary goal of this campaign? This tells Meta how to optimize ad delivery.
Sales
AI Recommended
Maximize purchases and revenue from your store
Best for: Purchase conversions
Traffic
Send more visitors to your website or landing page
Best for: Link clicks & page views
Leads
Collect signups, form fills, and contact info
Best for: Lead generation & email capture
Awareness
Show your brand to the widest possible audience
Best for: Impressions & reach
Budget
ℹ️How much you want to spend per day. Start with $30-$100/day to gather enough data for AI optimization.
$
/day
~ $3,100/mo
$100
$10
$30
$50
$100
$200
$500
Optimal for AI
At $100/day, Meta needs ~3-5 days to optimize. Expected: ~4 purchases/day based on your $23.40 CPA.
Projected Monthly Results
Spend
$3,100
Impressions
387.5K
Clicks
6,975
Purchases
~132
Advantage+ Budget
ℹ️Meta's AI automatically shifts budget to the best-performing ad sets. Recommended — reduces wasted spend.
Recommended for best results
Bid Strategy
ℹ️How Meta bids in the ad auction. 'Highest volume' is recommended for most ecommerce campaigns.
Landing Page
ℹ️Where users land after clicking your ad. Should be the product page, not your homepage.
✓
Link to your product or landing page
Run Via
ℹ️Choose which Business Manager to run ads through. Tier 2 BM gives up to 30% lower CPMs, protects your account from bans, and enables higher spend limits.
~30% lower CPMs · No bans · Est. saves ~$340/mo at $100/d
Ad Account: LHG Tier2 (Coinis BM) ✓ · Page: Luna Home Goods (142K) ✓
Change
Language
ℹ️The language for your ad copy. This affects text generation and targeting signals.
Ad Sets
ℹ️An ad set groups your creatives and defines when and how they run. One is enough for most campaigns — add more to test different approaches.
Conversion
Website · Purchase · Zeljko px test1
▼
Conversion Location
Performance Goal ℹ️What action you want to maximize. 'Maximise conversions' is recommended for most ecommerce stores.
Dataset / Pixel ℹ️The Meta Pixel or CAPI dataset used to track conversions from your ads.
✓ Connected · 98% event match quality
Conversion Event ℹ️The specific action to optimize for. 'Purchase' is recommended for sales campaigns.
Advantage+ AI Targeting — Enabled
Meta AI handles audience, placements, and bids.
Coinis AI Media Buyer will monitor and auto-optimize.
Coinis AI Media Buyer will monitor and auto-optimize.
AI Media Buyer Auto-Optimization
ℹ️Coinis monitors your campaign daily — pausing poor performers, scaling winners, and refreshing creatives automatically.
Special Ad Category?
⚡ Launching uses 10 credits · Your balance: 2,340 credits (2,330 after launch)